A commercially minded marketer focused on creating brand strategies and experiences by balancing creative storytelling with quantitative business analytics.
Selected Projects
RE-BRAND & CAMPAIGN DEVELOPMENT - LIVE CLIENT CHALLENGE
PACKAGING RE-BRANDING - LUXURY MARKETING COURSEWORK
MARKETING & SOCIAL MEDIA DIRECTION - IN-MARKET
BRANDING - IN-MARKET DEVELOPMENT
Bottega Veneta x Minotti Collaboration
LUXURY COLLABORATION & LAUNCH EVENT - COURSEWORK
I'm a Costa Rican, German, and Colombian passionate strategist and creative and I've lived and worked across Central America, North America, and Europe. This made me grow up knowing that to understand the world, one must be an active participant in it. My curiosity has led me to a life of constant exploration, which brings treasures I have welcomed into who I am and how I work.
This global mosaic informs everything I do.